Understanding gifs, bitmaps and jpegs

Knowing a little of the fundamentals really helps you appreciate why people always create such giant PowerPoint files all the time by mistake (hint: the standard screen capture pastes as a bitmap) and why images go grainy on the Internet or load really slow.

Published 8 Feb 2014

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Primary metaphor

Tie a sheet bend

One of the few books I've read all in one sitting is Metaphors We Live By, by George Lakoff. It was so fascinating learning how some of the most fundamental concepts we use to govern our lives are understood through metaphor. For example, one understanding of time is through our experience of space, so it seems natural to say, the hard times are behind us, or, I'm looking forward to the future. Or that Ideas Are Objects so you can give someone an idea, or toss a few ideas around. Or that Understanding Is Grasping, so you can get the idea, or get to grips with a concept. Primary metaphor is a theory of how these metaphorical understandings may form when we're young as we associate abstract ideas with direct experience. So it's natural that, when we're young, important things are often big and can exert control over us, leading to Important Is Big — Tomorrow's a big day, it's just a little thing, It was a huge deal. Or experiencing warmth when we feel affection leading to Affection Is Warmth — he greeted me warmly, she gave me the cold shoulder. Or how sometimes to know something is to see something, such as when we find out what's in a box by seeing what's in a box, leading to Knowing Is Seeing — I see what you mean, that's clear to me know, I'm feeling in the dark on that, let's shed some light on the matter. Other examples of primary metaphor from Philosophy in the Flesh by Lakoff and Johnson include: More Is Up — from seeing things increase in height when there is more of them eg the prices are rising Difficulties Are Burdens — from difficult things literally being harder to deal with eg I'm feeling a bit weighed down at the moment States Are Locations — from associating experiences with actual places eg I'm in a rut right now, but I'll get out of it. Bad Is Stinky — from bad things actually smelling bad eg that movie stinks Purposes Are Destinations — from achieving goals when we get somewhere such as having a drink eg I'm going to be a star but I'm not there yet There are many more, plus the whole world of metaphor guiding how we construct our place in the world is fascinating. The theory of primary metaphor is from Joseph Grady. If the gif is annoying here are individual static images (and prints) for: Primary metaphor (print), Knowing Is Seeing (print), Affection Is Warmth (print) …One of the few books I've read all in one sitting is Metaphors We Live By, by George Lakoff. It was so fascinating learning how some of the most fundamental concepts we use to govern our lives are understood through metaphor. For example, one understanding of time is through our experience of space, so it seems natural to say, the hard times are behind us, or, I'm looking forward to the future. Or that Ideas Are Objects so you can give someone an idea, or toss a few ideas around. Or that Understanding Is Grasping, so you can get the idea, or get to grips with a concept. Primary metaphor is a theory of how these metaphorical understandings may form when we're young as we associate abstract ideas with direct experience. So it's natural that, when we're young, important things are often big and can exert control over us, leading to Important Is Big — Tomorrow's a big day, it's just a little thing, It was a huge deal. Or experiencing warmth when we feel affection leading to Affection Is Warmth — he greeted me warmly, she gave me the cold shoulder. Or how sometimes to know something is to see something, such as when we find out what's in a box by seeing what's in a box, leading to Knowing Is Seeing — I see what you mean, that's clear to me know, I'm feeling in the dark on that, let's shed some light on the matter. Other examples of primary metaphor from Philosophy in the Flesh by Lakoff and Johnson include: More Is Up — from seeing things increase in height when there is more of them eg the prices are rising Difficulties Are Burdens — from difficult things literally being harder to deal with eg I'm feeling a bit weighed down at the moment States Are Locations — from associating experiences with actual places eg I'm in a rut right now, but I'll get out of it. Bad Is Stinky — from bad things actually smelling bad eg that movie stinks Purposes Are Destinations — from achieving goals when we get somewhere such as having a drink eg I'm going to be a star but I'm not there yet There are many more, plus the whole world of metaphor guiding how we construct our place in the world is fascinating. The theory of primary metaphor is from Joseph Grady. If the gif is annoying here are individual static images (and prints) for: Primary metaphor (print), Knowing Is Seeing (print), Affection Is Warmth (print)

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